This ad campaign for LIV Golf energizes city landscapes with bold, high-impact advertising designed to showcase the tour’s excitement. A dynamic subway ad series builds local anticipation by comparing LIV’s energy to each city's biggest sports moments, while a striking billboard declares, "Golf, Without the Nap," featuring the electric atmosphere of the tour’s famous watering hole. The campaign’s most immersive piece—a giant golf ball crushing cars in city streets—transforms urban spaces into viral spectacles, reinforcing LIV’s disruptive presence. The design stays true to LIV Golf’s sleek aesthetic, utilizing its signature black, white, and green color palette and bold sans-serif typography to ensure a modern, unmistakable brand identity.
